There is no shortage of design houses, ad agencies and IT companies that will claim they can fulfil your web development needs. Businesses looking for a web development partner must choose very carefully, and although many prospective partners may seem capable, there are inherent weaknesses with many of them.

 

Design companies dominated web development during the early days of the Internet. The majority who offer web design services have made the transition from traditional design for print. However, their experience generally extends to the aesthetics of visual design rather than the dynamics of web based systems. As such they are unable to build the necessary levels of functionality and services in order to create a truly interactive user environment.  

 

Traditional marketing techniques do not offer the one-to-one communication capabilities that can be achieved through the Internet. Advertising agencies focus on the one-way assertion of a branding message rather than the relationship-building user experience of the Internet. In addition, their lack of expertise in the technology arena may force you to use another supplier to fulfil this requirement, an approach that is neither cost-effective nor easy to manage.  

 

IT companies tend to concentrate more on solutions for business processes than on interactive strategy, design or relationship management. They focus on the internal workings of business rather than the external user perspective. As such, they lack the skills to create highly focused marketing messages and the kind of interactive experiences that will immerse users in your brand.

 

At Network Build we offer the complete solution. Our unique approach spans all the disciplines of web development equally and does not suffer the same limitations that design, advertising or IT companies face. We have the perfect blend of strategic, creative and technical experience that will ensure your project success. What’s more, by working with a single partner you have the advantage of seamless coordination between the different aspects of your projects, translating to faster time to market and economies of scale. Our approach is discussed in detail within the About Us section and our services outlined in Capabilities.