The Internet represents a completely new type of shopping experience. The old models of marketing and promotion leading to the purchasing decision do not apply to the web. Customers expect more than just an opportunity to purchase the product or service they want. They expect a positive interactive experience to reinforce that purchasing decision.

It is therefore imperative that the e-commerce processes be user-driven. Brands must reinforce the user experience at each encounter, tailoring their online environments so they are uniquely suited to the needs of the customer and the purchasing situation. Creating a truly interactive shopping experience takes more than just client/server computing, much more than just on-line ordering.

Businesses must develop relationships with their online customers through specific information channels. These can include special offers, targeted promotions, and personalised recommendations. The sales process can then be enhanced by innovative techniques such as 'one-click ordering' and 'cross-selling' to promote loyalty and repeat business.

Our e-commerce solutions give your users the following features:

• A customisable shopping environment to suit their needs
  
• Purchasing environments created from tailored product and service information including related content
  
• Special promotions, features and cross selling opportunities built into the experience
  
• Product recommendations based on the their preferences and buying habits
  
• Intuitive buying experiences through the use of simple shopping metaphors
  
• Easy to use purchasing systems allowing them to quickly review and modify purchases
  
• Completing the sale by means of a secure third party interface with immediate authorisation of credit card transaction
  
• Providing systems to aid fulfilment and delivery
  
• Customer information and feedback