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Overview
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As Scotland's leading supplier of hardwood flooring,
McKay Flooring wanted to move online to provide a better
service to both existing and potential clients. A
traditional company, McKay's are the leader in an
increasingly competitive field, they operate within two
key marketplaces: business and consumer. They view the
Internet as an important vehicle to deliver key support
to both groups whilst increasing brand awareness through
showcasing the quality of their product offering.
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Solution
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After gaining an understanding of the client's business
requirements, McKay Flooring took delivery of a fully
content managed website based upon Network Build's "Site
Manager" content management system that allows all text
and images to be updated visually with no requirement
for programming skill or "tags". This incorporates an
extensive catalogue system that delivers an outstanding
marketing presence.
Alongside this sits the "Architects Area" - a multi-user
password protected client area extranet delivering
online marketing and support information to key channel
partners. This includes a document management system
allowing full control over information made available
within the secure extranet where each user is allocated
a unique "Security Level" allowing them access to
varying parts of the site / administration systems.
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Results
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Since the launch of the website McKay Flooring have
enjoyed a significant increase in genuine sales
enquiries from a much widened geographical area. The
commercially attractive site is proving itself as an
outstanding marketing presence, communicating the high
quality of McKay's products to a worldwide audience. It
effectively acts as an online sales brochure saving on
the administrative burden of supplying sample catalogues
to potential customers.
In addition to this, the client extranet has
strengthened their relationships with business customers
and helped increase repeat sales by delivering added
value services to influential players within the
purchasing cycle.
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Visit the website: McKay Hardwood Flooring
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McKay's site is proving itself as an outstanding
marketing presence.
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Increasing brand awareness through showcasing their
quality product offering.
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The "Architects Area" - a multi-user password protected
client area extranet.
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