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Online Marketing
At Network Build we believe that Online Marketing is not just about getting a high ranking in the search engines. We believe that it is about the provision of business analysis tools that deliver results by focusing on the most valuable asset in your company - your existing customers. That is why we have developed, and continue to develop with our clients, customised marketing tools that provide a significant competitive advantage when it comes to retaining customers and increasing market share within the marketplace.
Through the use of our direct marketing tools, it is possible to analyse and segment the customers using your website so that you can deliver targeted online marketing campaigns. Such user and purchase pattern analysis, combined with usage analysis that tracks users as they use the website, allows you to deliver your companies message in a more focused manner, directly addressing your customers needs.
Indirect marketing tools allow for the maintenance of advertising real estate on your website allowing sponsors to advertise whilst maintaining strict control of the approval process for launching new advertisements. At the same time, you can allow them to retain a high degree of autonomy in the process of scheduling and delivering their advertisements, thus reducing their administrative burden. This is then augmented with strict auditing controls, allowing for full financial tracking based upon delivery methods.
Syndication and collaboration tools allow you to share the content available within your online business with your partners. This can take the form of distributing your content to partner websites, which in turn draw customers back to your site, or it may take the form of the provision of additional services to your customer's community. Such services allow your customers to collaborate with their peers, thus increasing the value of your business by drawing in additional customers.
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